international trucks: “unstoppable”

This spot was filmed in Sacramento, CA with Rachel, a real trucker who demonstrated how International’s trucks make her unstoppable in the face of dangerous forest fires. With the majority of the pre-production done remotely from Toronto, there were many logistical challenges that arose from not being able to physically visit locations ahead of the shoot - challenges that were overcome with clear communication and contingency planning.

Client: International Trucks
Role: Producer

Agency: Secret Fort
Prod Co: Ajax Creative
EP: Jared Floyd
Director: Jared Galley
DP: Nick Pallone