international trucks: “resilience”

Filmed back to back with our Unstoppable spot, our crew flew from Sacramento to North Carolina to capture Greg’s story as a relief aid trucker. With the help of Rebuilding Hollers, we followed Greg as he delivered important building supplies to families affected by recent floods. As this was filmed shortly after an active disaster, road and weather conditions were unpredictable - there was a chance that certain roads Greg needed to take would not be accessible when we got there - and the successful shoot relied on the flexibility and adaptability of both our production team and the crew on the ground.

Client: International Trucks
Role: Producer

Agency: Secret Fort
Prod Co: Ajax Creative
EP: Jared Floyd
Director: Jared Galley
DP: Nick Pallone