IKEA: MAKING SPACE

Shot over three consecutive overnights in IKEA Ottawa, this campaign was part of IKEA’s new kitchen image library but more importantly, it highlighted the BIPOC talent often unseen behind the camera.

Client: IKEA Canada
Role: Producer

Agency: Rethink
Prod Co: Ajax Creative
EP: Jared Floyd
Image Library Photographers: Rohan Dayal, Lindsay Reid, Jules Lee
Making Space Photographer: Charlie Lindsay
BTS Videographer: Kobi Ntiri