Lego x nhlpa

Following LEGO’s “Champions Are Built” messaging, we brought NHL star and LEGO lover Mathieu Joseph to chat with young LEGO builders about what it means to be a champion. The spot was aired Canada-wide during the 2025 NHL Playoffs.

Client: LEGO
Client: NHL Player Association
Role: Producer

Agency: Amazon Prime
Prod Co: Ajax Creative
Director / DP: Danny Oh